Case Study

Coop Case Study: Securing a Competitive Advantage

Coop is a cooperative retail chain in Estonia with 18 consumer cooperatives and Coop Eesti Keskühistu. Employing more than 6,000 people, it is also the largest retailer in the country. Unlike traditional organizations, courses are created and managed centrally, but each member has the freedom to choose which courses to offer their workers.

18

Consumer cooperatives

6,000+

Employees

~20

Trainings available

Why an LMS Was Needed

Coop exemplifies an organization in need of a learning system. Maintaining unified information and understanding company processes is crucial for meeting goals. High employee turnover and a multilingual workforce necessitated systematic training beyond classroom sessions.

Training for Every Audience

Trainings cater to everyone, from cashiers to managers. Approximately 20 trainings cover essential processes including client service, work safety, and merchandise display. Mandatory compliance training exists for food handlers and payment system managers, with voluntary options also available.

Using (Nearly) All the Features

Coop utilizes automatic planning, material creation, assessment, feedback, and reports.

The ability to manage classroom training keeps all learning tasks in one application.

Keidi Mägi

E-learning Development Manager, Coop Estonia

Many Positive Changes

Timely training has improved onboarding and knowledge acquisition. All employee data syncs automatically from the Stafflogic Time Planning Software.

But Also Some Challenges

On the employee side, some older workers lack email addresses or digital comfort, and delivering all courses simultaneously creates completion pressure. On the admin side, the implementation demands significant resources for material creation and support.

Suggestions for Companies Looking for an LMS

Designate a dedicated person or team responsible for digital learning. Get all necessary management levels on board. Start small, and contact peers for insights and helpful tips.

Digital learning, when done correctly, offers a competitive advantage.