Client Case: How BFAA Uses Coursy.io to Power Licensing and Training Across the Baltics

The Baltic Financial Advisors Association (BFAA) was established in 2015 to provide licensing and certification services for the banking and insurance industry across Latvia, Lithuania, and Estonia. Today, through its academy, BFAA manages examinations and continuous professional development (CPD) for thousands of financial advisors across the Baltics.

The Challenge

BFAA’s mission is unique: with just three employees (one per country), they serve over 4,500 registered users, including major banks such as Swedbank, SEB, Luminor, Citadele, and others. They needed a system that could handle examinations at scale, ensure high security standards demanded by the financial industry, and provide flexible tools for training and certification.

Why Coursy.io

BFAA chose Coursy.io as its learning management system (LMS) more than nine years ago. At first, the decision was influenced by accessibility, good pricing, and the fact that Coursy was a local partner. Over the years, the relationship has grown into a long-term partnership built on trust, support, and continuous improvement.

How Coursy.io Helps BFAA

Scalable Licensing & Exams
Coursy enables BFAA to run licensing exams smoothly across three countries. Features like flexible question formatting and exam management ensure that candidates can focus on the content, not the technicalities.

Continuous Professional Development (CPD)
Coursy developed a tailor-made CPD solution specifically for BFAA, integrated directly into the platform. This has become one of the core strengths of their training operations and a feature not easily found elsewhere.

Easy Onboarding & Integrations
With lots of users joining and leaving due to industry turnover, BFAA values Coursy’s bulk upload, manual entry, and HR system integration options. This flexibility ensures efficient user onboarding at scale.

Reliable Customer Support
For BFAA, customer support is not a nice-to-have, but mission-critical. Exam candidates are often under pressure, and if something goes wrong, BFAA needs immediate technical help. Having direct access to Coursy’s support team has been a key factor in our long-term satisfaction.

The Results

Thanks to Coursy, BFAA can confidently deliver high-quality licensing exams and training programs to the region’s leading financial institutions. Over nearly a decade of collaboration, the system has grown together with BFAA’s needs, adapting to changing regulations, expectations, and technologies.

In Their Words

“What is maybe the most important and beautiful in this partnership is that you can see how communication and feedback actually shape the system. It’s not like talking to a wall — we see our input reflected in real improvements.” – Diana Kvedere, BFAA

Would you like to learn more?

Coursy offers many tools that are crutial for any retail company – automatic planning, easy training material creation, assessments, feedback, reports and task list.

We are happy to share more stories and benefits our retail clients are getting from effective e-learning and training!